Last week while I was binging on my favourite series, a particular advertisement caught my eye. It was issued in public interest and featured the ever glowing Madhuri Dixit. I’m sure everyone must have seen it. To go into a rather deep analysis of it would be thinking too much about something generated to further a good cause. But then again, that is exactly what was done in Deepika Padukone’s infamous video ‘My Choice’ and since they happen to have the same sponsor #vogueempower, why not? Granted they have come a long way regarding expression of thought, this advertisement did in fact combine gender inequality with marital abuse for what I can only presume to get a neat little word play. What’s more shameful is that the issue of gender inequality and marital abuse was reduced to mere statements made by the upper middle class. While gender inequality does include the cases of gender stereotyping it is infinitely more.
Source: www.humanracetohumanrights.com |