Online presence can be extremely important for certain types of businesses, especially for trading and online trading companies seeking an audience on the internet. Your company's website does more than just serve as a business card for visitors and clients; it is also a source of potential clients and partners. That is why it’s so important not only to get the design and appearance of your site right, but also the technical aspects: source code, keywords and search engine optimisation.
In other words, in order to increase the number of visitors (including potential clients), it is important to follow certain rules and guidelines when developing a website. Even a visually poorly designed site can bring in more clients and income than a high-end, well-branded designer one, if everything is done correctly.